It apparently takes a village of corporate marketing specialists to tell voters who she is.
‘Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew?”
That was the opening question of a front-page Washington Post story on Clinton’s effort to figure out her “brand.” To that end, she has recruited a team of corporate marketing specialists to “help imagine Hillary 5.0.”
“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” Peter Sealey, a longtime corporate marketing strategist, told the Post.
“She needs to use everything a brand has: a dominant color, a logo, a symbol. . . . The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald’s is the golden arches. What is Clinton’s symbol?”
A columnist less charitable — and less constrained by the rules of publishing decorum — might be tempted to suggest some fitting symbols for Bill Clinton. But for Hillary, that’s a tougher question. Which is why the Hillary Industrial Complex is setting up a Manhattan Project to answer the question, “Who should Hillary be this time?”