Cosmetic surgery is still on the increase throughout developed countries. . . The “looks industry” is alive and well.
But the fix might be more in the head than on the face. Joshua Zimm, from the University of Toronto and his colleagues published a study in 2013 showing that facial cosmetic surgery does not significantly enhance attractiveness and only reduces perceived age by 3.1 years.
The growth of cosmetic surgery is not a reflection of the increasing ugliness of people but a reflection of our increasing negative self-perception. The fact that cosmetic surgery is still increasing in popularity despite showing little positive outcome — objective measure of attractiveness or youth — points again to our desire to become perfect.
In other words, Boomers don’t look older than previous generations. But we are less content with looking older. We crave the power and the beauty our bodies once had. We are, to a large extent, still adolescent in our thinking about our looks.